The air was electric surrounding the Blue Goji booth at both IHRSA and SXSW this year as the company showcased their improved Infinity Treadmill, featuring the Active eSports platform. The Infinity was well received by participants and onlookers alike, during both marquee festivals. These exhibitions represent the cutting edge of both gaming and fitness technology, highlighting innovative companies like Blue Goji. The future of Active Gaming is here with the arrival of the newly updated Infinity Treadmill. 

The wait is finally over: Furiends is now ready to download for free from the App Store! Developed and published by Blue Goji, the brand new mobile game presents the opportunity to adopt a virtual dog. Thanks to augmented reality technology, your new best Furiend appears to be in your own world. Users are expected to take good care of their virtual pets by feeding, walking, training, and playing with them regularly. Besides the regular responsibilities of owning a dog, users can enjoy dressing their Furiend up in various kinds of clothing and accessories. During all of these activities, users are encouraged to take photos of their pet to save or share, which can be done directly from the app. To celebrate the launch, Blue Goji is hosting monthly photo competitions on Instagram. Furiends are always ready for an adventure, so play, train, and take your best shot! 

Our third year at the world-renowned South by Southwest (SXSW) Conferences and Festivals was our best yet. Thanks to the hard work of those in our office, as well as our partners, Blue Goji successfully showcased our latest endeavor: Infinity. The brand new, state-off-the-art treadmill has been handcrafted for us by Woodway Treadmills, designed in part by M3, a local design agency that previously helped Blue Goji win a Red Dot Award for Goji Play controllers. The self-propelled treadmill features Woodway’s signature curve design, while incorporating our gaming technology. Additionally, the machine features parallel bars and a sensored belt, making the machine extremely versatile for high-end gyms and VR arcades, but also physical therapy and rehabilitation facilities.