Looking Back on 2019: A Productive Year

Posted by B.H.Butler on January 2, 2020 at 9:39 AM

2019 was quite the year for the team here at Blue Goji. It brought several significant milestones for us, along with challenges and opportunities. From our tour of marquee conventions such as SXSW and Neuroscience 2019, to the launching of our Infinity Lab with the Gerofit program at the Los Angeles VA. As a new year begins, we wanted to take a moment to revisit some 2019 highlights.

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Topics: Gamified Fitness, wellness, brain, fitness, health, News, Events, Virtual Reality, sxsw, Infinity, IHRSA, eSports, gamedesign, Fung Institute, active aging

Inside the Gojiverse: Branding Brilliance

Posted by B.H.Butler on August 20, 2019 at 10:42 AM

When it comes to presenting your business in a fashion that captures your central mission and conveys to your audience the essence of your platform, a steady and intuitive personality at the helm is essential. Here at Blue Goji, our leader in this capacity is Kyra Constam. As our Senior Marketing Associate, Kyra is constantly designing and re-shaping our online presence. In addition to designing and maintaining our websites for both Blue Goji and our flagship mobile game Furiends, Kyra helps organize any events that we host, ensuring that our products are well received by the public. 

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Topics: Insider, Gamified Fitness, exercise, News, gaming,, Virtual Reality, games, augmented reality, Infinity, gamedesign, behind the scenes

Inside the Gojiverse: Understanding UI

Posted by B.H.Butler on August 8, 2019 at 10:26 AM

As with all businesses that have an online platform, Blue Goji is proud of our unique and appealing UI (User Interface). It is essentially the first interaction that we have with our customers and is therefore paramount to our relationship with them. When one of our customers logs onto our Infinity Play platform, the UI is what greets them and directs them in how to play our games and activate our programs. One of our team members that is constantly shaping and improving our UI is Coleman Stewart. Coleman is in charge of our UI development and in a very real way, the face of our company and its mission. 

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Topics: Insider, Gamified Fitness, exercise, gaming,, Virtual Reality, games, augmented reality, Infinity, gamedesign, behind the scenes